Value X helps companies to increase their business results by thinking from (the exchange of) values.

Companies and their customers exchange values. The higher the value the customer receives, the higher the value the company receives in return. The image below shows how value increase leads to a sustainable improvement of business results.

Value X Potential Value Exchange

What are the possibilities for your company to deliver more value and to receive more value in return? In which markets and in which customer groups? How can your company improve its competitive position? What is the up & cross sell potential? How do you increase the customer loyalty and customer value?

The Value X Scans give answers to all these questions and quickly make clear which (potential) values ​​there are and how these can be increased , measurable and scalable.

  • Increase of revenue, customer loyalty and customer value
  • Better fulfillment of customer needs
  • Improvement of the competitive position
  • Clear return of investment
  • Insight in how employees contribute to value creation, value increase and the optimization of value exchange
  • Deployment of people and resources aimed at value optimization
  • Cost reduction

Value X Services

Value X's services help your company to improve business results by increasing value.

Value X Scans

The Value X Scans are based on the New Business Model, Value Exchange Management and give a quick overview of how your company can improve business results by increasing value.


The Value X Presentations give new inspiration, energy and a fresh look at the increase of values and the sustainable improvement of business results within your company.

Consultancy & Coaching

From a talk on the phone to interim (project) management: advice, brainstorming, to give direction, vision development and the implementation of solutions from the Value X Scans.


A (eCommerce) website that fits your company, with the ‘look & feel you want to project. Custom made with multiple options: SEO, a webshop, content development, social media integration and logo design.


Costs & Revenue

A calculation of the costs of making a product and the profit margin. The sales price is based on the uniqueness of and the market(s) and customer group(s) for the product.

About Value X

Value X's mission can not be a surprise; to deliver value in value creation. To help companies to increase value for them and their customers, leading to a sustainable improvement of business results. Several years ago the concept for Value X started with the development of the Value Exchange Management model. The Value X Scans are based on this model and constructed in such a way that they give a quick concrete view on how companies can improve business results by increasing value.

During a Value X Presentation attendees experience how inspiring thinking from values is. They leave the presentation with fresh ideas to implement in their own companies.

Value X also delivers value is the design of websites. Websites are made for, and in close cooperation with, for the customer, fitting the company and aimed at the company's goals. The combination with a Scan makes a website very powerful.

Our services are highly appreciated by our customers.

The average appreciation score:

Read my customers' testimonials and have a look at their projects.

Curious? Make an appointment, I would love to meet you.

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What our clients say

After a short introduction to our dive-club, Alice immediately understood what was expected: A fresh website, that would provide information about our activities. After delivering some pictures and movies, she started building and we are amazed by the result! Due to the fact that we cannot stop talking about our beautiful hobby, and Alice being a great listener, ended up in a marvelous website. Value X stands for Emphatic Design. Alice designs what she feels from the energy and stories. Thank you!

Jacco van Koll, OSVE, Enkhuizen, The Netherlands

I’ve been working with Alice for a long time. We conceived and developed many ideas over the past few years, for ourselves, but also for others. What I like about working with Alice is that she brings me new ideas to help me further with my business. When I call Alice, she always provides at least 2 new ideas that I use to further strengthen my business.

Rob Cuperus,, Drachten, The Netherlands

The Proposition Scan that Alice made with me, is exceptionally valuable. This made me aware of what differentiates me from other counsellers and coaches; ‘target groups’ and areas of attention are clearly put into perspective.

Next, Alice built a website that, in text and images, beautifully represents what Relief Counselling wants to provide to her clients. Alice listens to wishes, has a strong sense of purpose, looks at your goals and thinks along about the presentation of the website and the impression that the website makes on people that want to make use of the counselling provided.


Joke Spannenburg, Relief Counselling, Leiden, The Netherlands


Alice created a wonderful website for our client council. Outstanding work! We should have done this earlier.



Client Council Lorenrzhof, Leiden, The Netherlands

Learning with Ms. van den Boogaard through Value X has been a priceless process, helping me understand necessary strategic moves I now practice.

The Value X scans clearly identified both my company’s strengths and roadblocks.  As a direct result of this knowledge, I approach every aspect of my product with the concept of value exchange foremost.  From the moment I begin to create, while I am selecting packaging, to the moment I deliver my products to my customers and beyond, I confidently make decisions that reasonably add value to the relationship among my customers, my product, my brand and me.  Everybody is happier, including my bottom line.

Many thanks to Value X for teaching me how to better organize my financials.  Ms. van den Boogaard is deeply committed to my independence as an entrepreneur, a mandatory factor in any type of lasting success, whether in business or life.

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