Privacy policy

1. Introduction

At Value X, we prioritize the careful handling of information. We help organizations turn data into insights and impact – and that begins with trust. This privacy policy explains how we handle personal and business data in the context of our services and through our website.

Value X operates in accordance with the General Data Protection Regulation (GDPR).

2. Data Controller

Value X
Hoge Rijndijk 94W, 2313 KL Leiden
The Netherlands
Website: https://valuex.nl/en/home-en/
Email: alice@valuex.nl
Phone: +31 6 18447324

3. What data do we process?

a. Personal data from clients and their contacts:

  • Name, job title, email address, phone number
  • Correspondence (such as emails or meeting notes)
  • Billing information (company name, address, VAT number)

b. Business and client data:

  • Customer data, sales figures, operational data
  • KPIs, dashboards, internal reports
  • Any anonymized customer or employee feedback data

We do not process special categories of personal data (e.g. health data) unless explicitly and contractually agreed.

c. Website usage data:

When using our website, data may be collected through cookies or similar technologies, including:

  • IP address (applicable only to email list sign-ups)
  • Browser settings and device type
  • Pages visited and click behavior
  • Cookie preferences

See our cookie policy for full details.

4. Purposes of processing

We process data solely for the following purposes:

  • Performing analysis and delivering advisory services
  • Creating dashboards, reports, and strategic insights
  • Maintaining contact and managing client relationships
  • Administrative processes (such as quotes and invoices)
  • Analyzing and improving our website (via anonymized statistics cookies, with consent)

We do not use data for third-party commercial purposes.

5. Legal bases for processing

We process personal data based on:

  • Performance of a contract (e.g., consulting engagements)
  • Legal obligations (e.g., tax recordkeeping)
  • Legitimate interest (e.g., internal quality improvement or security)
  • Consent (e.g., for cookie placement or reuse of anonymized data)

6. Cookies and tracking

Our website uses functional and analytical cookies.
Marketing or third-party cookies (such as LinkedIn) are placed only after obtaining your consent.
For more information or to manage your preferences, see our cookie policy.

7. Data retention periods

  • Project documentation: up to 2 years after completion
  • Invoicing and financial records: 7 years (in line with legal obligations)
  • Communications (emails, notes): up to 2 years
  • Anonymized data used for learning or case studies: indefinitely, provided it is non-identifiable

8. Security and confidentiality

Value X takes appropriate technical and organizational measures to protect your data. We:

  • Restrict access to authorized personnel only
  • Use encrypted storage, password management, and secure cloud systems
  • Sign data processing agreements with relevant third-party providers

We never share your data without explicit consent, unless legally required.

9. Sharing data with third parties

We only share data with:

  • Service providers who support us (e.g., hosting or accounting software), under strict data processing agreements
  • Authorities when legally required
  • Other third parties only with prior written consent from the client

10. Your rights

If your personal data is processed by Value X, you have the following rights:

  • Right of access: to view the data we process about you
  • Right to rectification or erasure
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw your consent (e.g., for cookies or marketing)

To exercise any of these rights, contact us using the details in section 2. We aim to respond within 30 days.

You also have the right to file a complaint with the supervisory authority: www.autoriteitpersoonsgegevens.nl

11. Changes to this policy

We reserve the right to modify this privacy policy. The most current version will always be available on our website. In case of significant changes, we will inform our clients directly.

Last updated: August 1, 2025

Value X – From data to insight, from insight to impact.